Thirty years ago, Michael Jordan made an impact on the world with his spectacular jump in the NBA Diving Contest of 1988, in which he faced Dominique Wilkins in the final, who at that time played in the Altanta Hawks.
Wilkins had received a rating of 48 out of 50 possible points from the judges. So Jordan, only 25 years old at the time, would have to overcome it in qualification and leave an indelible image.
And he achieve it. After taking momentum from the opposing ring, the number 23 of the Bulls rose in the free kick on the other side of the track to take a jump of almost five meters. It seemed that 'Air Jordan', of 1.98 meters, walked through the air.
At present, this image could be compared to an action seen in a 'slow motion' camera. So much so that the Spanish journalist Andres Montes narrated every time Jordan was suspended amazingly in the air: "Welcome to flight number 23 of Jordan Airlines".
The great dunk is still in the retina of basketball fans, around the world, who by the year 1988 could not imagine the popularity of this jump and its subsequent design in the logo of the Michael Jordan shoes, which are produced by the American brand Nike.
With this amazing jump Jordan made his way like a legendary NBA.
If you've seen basketball at some time in the last 30 years, you know that Jordan shoes for these athletes are a serious matter.
We have to greatly thank Michael Jordan and the Air Jordan for that, although the development has not always been positive. The new movie Unbanned: The Legend of Air Jordan 1 seems ready to explore that dynamic, and its first trailer premiered last night during the All-Star Weekend.
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The film explores "the dynamic journey of the Jordans for sale and their role in the disruption of the NBA, the change of basketball, the birth of the sneaker culture and the influence on a social and cultural revolution in sports, music, fashion, art, social behavior and, of course, sports shoes ".
The cheap Air Jordans 1 is more than a shoe. It is a symbol of a much greater meaning across genders, race, geography and time. Now more than ever, what this shoe represents, its impact on society and its role in really creating, defining and redefining much of our modern culture make it a story that must be told.