At the beginning of 2024, Jordan Brand gave domestic players a surprise. For the first time, it teamed up with Chinese fashion store SOULGOODS to bring joint shoes. Wholesale Jordans here, and sellers from all over are welcome to buy.

SOULGOODS released a set of beautiful pictures, which not only allow you to fully feel the charm of this pair of shoes, but also better understand the cultural core behind the color matching. The upper mesh represents the material of retro basketball vests, and the suede has a worn basketball-like surface, highlighting the ancient basketball elements everywhere. The No. 5 embroidered on the heel has a great origin. It was inspired by China’s first basketball-themed movie “Women’s Basketball No. 5” and is also a tribute to the pioneers of Chinese basketball.

This new SOULGOODS x Jordan Air Ship shoe showcases the hard work and humble and tenacious souls of Chinese people around the world, and encourages more Chinese young people to pursue their dreams with confidence. This also echoes SOULGOODS’ Slogan: FROM BEIJING, TO THE WORLD, which is also their own dream that has now been realized.