It is estimated that cheap Jordans sale used in the resale market have reached an astonishing $1 billion. Recently, the online trend magazine "High Snobiety" and the sports shoe market data agency Campless collaborated on a statistical report that revealed the top 10 cheap Jordan shoes that were fired the most in the resale market this summer:

Air Jordan 10 Retro Drake OVO

The scarcity and the star effect of Drake have made this pair of leather sneakers a news of high prices, and the price is still as high as $4,050. In the omnipotent Tao bao can also be bought naturally, the price is about 10,000 yuan.

The cheap Retro Jordans 1 Dover Street Market, also from the Nike Air Jordan series, was only sold at Kawakubo's Denver Market.

The Nike Sock Dart, which returned in 2015, is one of the hottest shoes of the summer. The classic black version of the Nike X Fragment Design, which is co-branded with Japanese designer Fujiwara Hiroshi, is hard to find.

Cheap Air Jordans 1 Retro Shattered Backboard

This year is the 30th anniversary of Air Jordan 1 and Nike has also re-enacted many classic Air Jordans. The black, white and orange color of the "Shattered Backboard" sole is also printed with broken glass, in order to commemorate the flying man Jordan in a dunk dunk, vigorously to break the glass back of the basket. The shoes are now being fired at $482 and are also popular in the country.

Cheap Jordans 1 Chicago


Another pair of Air Jordan 1 reissue, classic red and white. The fourth generation of "Chicago" released this year is also the most similar version of the first payment in 1985. The foreign second-hand market can be bought for $444, but the shoes are so popular that the same fakes are rampant.

Air Jordan "Champagne and Cigar" series is to commemorate the scene of the basketball Neptune's left-hand cigar and right-handed champagne in the 1992 NBA Finals. In June this year, the replica Air Jordan 7 was released.

Another "Champagne" of the Air Jordan 7 Retro was fired at $344, ranking it at the end of the most expensive pair of shoes.

The results show that the sixth-ranked Air Jordan 1 Retro Chicago 2015 is more than $700,000, the most absorbing pair of shoes; the Yeezy Boost is still in second place, and people spend nearly 54 on these shoes. Ten thousand U.S. dollars.

After reading these statistics, you must have discovered that Nike and cheap Jordans for sale almost dominated the list! In fact, the second-hand resale market for sports shoes is almost exclusively for Nike. The fans of sports shoes seem to have no resistance to the “hook” and “flying man” logos. How does this sports brand from Oregon cultivate such a profound culture of believers?

One of the most important factors is that Nike's prediction of the sales of a certain product is too accurate. Campless gave an example: the same Air Jordan V "Oreo" and Air Jordan X "Steel" sneakers were released in 2013 at a market price of $170. The former produced a total of 505,000 pairs, the latter only 151,000 pairs. However, there is no price difference between the two in the reselling market, because more people want to buy the more Oreo, which is more productive. It is exactly the same as Nike’s prediction. The “scarcity” and “availability” are perfectly unified. .

By precisely formulating the output of each model, the sports giant will easily lead to hunger marketing, such as "the yellow cattle lining up to buy shoes all night", "shoe fans claiming to change shoes by car", and "the press will cause riots". It's not hard to understand, cheap Nike Jordans doesn't even need to spend money on advertising, public relations, or promotions.